Attached is a project I completed for an advertising course, where I was tasked with planning and scripting a 30-second commercial for Adidas. The assignment involved selecting visuals, writing scene descriptions, and shaping the overall concept to align with the brand's message. I found this project especially exciting because it gave me real insight into how major brands create commercials—what they aim to promote, how they connect with their audience, and what drives consumer engagement. It solidified my interest in the advertising side of marketing, and if I don’t pursue a career in sports marketing, this is definitely a path I’d love to follow.
For our final project in Media Management, we were tasked with creating a media business plan. I developed the concept for D-All Streams, a streaming platform dedicated to showcasing Division II and Division III college sports. The inspiration for D-All Streams came from my own experience. Before transferring to SIUE, I attended a Division II school and often found it difficult to watch our major games and tournament appearances. There was a clear lack of accessible coverage for these events, despite the high level of competition and community interest.
D-All Streams aims to fill that gap by providing reliable, high-quality streaming services for D2 and D3 athletics. The platform would partner with schools and athletic conferences to cover games, tournaments, and special events—giving fans, families, and alumni the opportunity to follow their teams no matter where they are.
My PowerPoint presentation (attached above) outlines the core business plan, including the platform’s mission, market opportunity, revenue model, and promotional strategies.
Fruit Head Photoshop
When I first learned Photoshop, my initial project was to create a face using only fruit from a provided photo. It was a challenging assignment at the time, but in the end, I figured out how to complete it successfully. It turned out to be a great introduction to Photoshop and helped me learn the basics of how to use the program.
Mickey Mouse T Shirt Photoshop
This was another assignment that I found very challenging. I had to take a Mickey Mouse graphic and place it onto a t-shirt, adjusting the head to different sizes and experimenting with various fonts. At first, I couldn’t figure it out, but once I did, it became much easier. Now, I regularly incorporate those techniques into my Photoshop designs.
This project explores the significant impact sports have on the development of middle school-aged children. Participation in sports not only promotes physical fitness but also plays a key role in enhancing mental and emotional well-being. This project was for the start of an advertising campaign to promote the benefits of sports in children. Attached is the link to the presentation.
